character exploration (above) | animatic & rough animation side-by-side comparison (below)
tie-down animation (below)
final identity (below)
Brought on by the agency Zulu, we crafted an animated spot to help Interac introduce its ability to handle transit payments with your debit card. As public transportation ridership has declined during the pandemic we wanted to help a company that is making it easier to use public transportation and help people know riding is safe and easier than ever.
Production Studio: Polyester Studio
Producer: Robyn Smale
Cel Animation: Joan Chung, SJ Lee, Lily Chiao, Camille Vincent, Ines Fragueiro, Michael Rillo, Christine Le.
Style/Art frames: Jinke Wang and SJ Lee.
Compositing and 3D: Oliver Dead
Music: Jeff Moberg
Agency: Zulu Alpha Kilo
Client: Interac
Producer: Robyn Smale
Cel Animation: Joan Chung, SJ Lee, Lily Chiao, Camille Vincent, Ines Fragueiro, Michael Rillo, Christine Le.
Style/Art frames: Jinke Wang and SJ Lee.
Compositing and 3D: Oliver Dead
Music: Jeff Moberg
Agency: Zulu Alpha Kilo
Client: Interac